It’s an all-too-common practice among Web site developers to consider the Web a techno-centric delivery medium... in other words, that the Web is about technology first, and communication second. These designers generally consider the technical details of development more important than the underlying content comprising the site.
Not so with us: at Creative Communications Group, content comes first. Our primary goal is to get your message across: we know that the Web isn’t nearly as much about the latest technical bells and whistles as good, old-fashioned communication. While we do have all the latest technology under our belt, and we’re extremely proficient at using it, we know that the technology is secondary to the message. Bells and whistles do not make a site; on the contrary, the most important element is to convey useful, pertinent information to say what your company wants to say in a refined and respectable manner.
We want to provide the visitor with an informative, comfortable experience, but the computer screen is not by nature a comfortable reading environment. We know this and use this to our advantage. In developing sites that are inviting and engaging, we attempt to emulate more natural reading conditions: printed-page conditions.